The Kensington Firm is a multinational consulting firm led by industry veteran Paul J. Panzl MA, SEL. the Kensington Firm delivers world-class virtual and in-person training and consulting in sales, negotiation, product launches, and business literacy.
The The Kensington Firm typicallyworks with organizations that are facing one of these four challenges:
- Some metric is off: Sales are down, margins are down, sales cycles too long, pipeline not producing
- There is an initiative that must go well: New product launch, sales process change, new market, switching to outcomes-driven sales vs. product driven, price increase…
- They are not getting the price for the value adds that they bring to the market. Lower-priced competitors are convincing their customers that all of your value adds are “nice to have”
- Their current method of training does not last or is not implemented well. Training was implemented and people forgot it or couldn’t operationalize it.
Free White Paper
Why do most new product launches fail?
We conducted a four-year study to identify proven methods of securing both the launch and the long-term sales success of new products. The study examined the product launch efforts of companies in industries as diverse as aerospace and pharmaceuticals.
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